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Vom Fass offers wines, spirits, vinegars and oils

Sun Sentinel, December 4, 2015.

Sun Sentinel

They call the experience "customer theater," and it's true. So give yourself some time at the exclusive spirits, wine, oils and vinegars shop called Vom Fass, which recently moved next to The Dubliner in Mizner Park. The Alterio, Martin and Zecchini family will give you a running commentary and tastes around the store. That's whether you're an epicure or gourmet looking for extra virgin olive oil from Spain, Greece, France or Italy, infused oils, wine vinegars and a huge selection of fruit balsamics, from mango to raspberry to pear. And that's just for starters. The casks you see from the front window hold special scotches, American and Irish whiskeys, rum, gin and vodka. Next come the wines. By the time you work your way around the store, you're in front of a wall filled with liqueurs, grappa and brandy. And don't forget to look at the cognac, Armagnac and even absinthe, legalized in the U.S. in 2007. They also sell chutneys, pasta, seasonings and glassware. Who's their customer? "People who like cooking and baking and enjoy fine foods," said Oscar Martin, married to Daniella Alterio, and part of the franchise ownership with her mother, Laura Zecchini. The family is originally from Venezuela. "A lot of people come in, and they're curious about what we have on the blackboard," in front of the shop, Martin said. Nothing is mass produced in this store, which is the point. Their motto is "slow down and taste for a while." "Our products are unique, and we have a relationship with the producers and growers and they're grown just for this franchise," Martin said. "We also give people advice and eventually we will do classes." "We search for small suppliers that only sell to restaurants," Alterio said about their wines, which range from merlots to sauvignon blancs from France, the Rhone Valley, Australia and California, among other wine growing locales. Pricing depends on the volume, how much you buy. And containers are refillable, so customers can bring them back. "We use an erasable marker and they're dishwasher safe," Martin said.